Instagram Animation - V&A

Client: The Victoria and Albert Museum
Brief: Promotional animations designed for Instagram Stories

Commissioned by the Marketing department of this internationally acclaimed institution, I was asked to create a series of short animations promoting the museum’s learning programme.

The brief was to illustrate the process behind one of the museum’s creative courses, and was intended for use on the stories feed of their Instagram profile. The organisation was an early adopter of Instagram has over 880K followers.

Launched on the campaigns’ profile over the weekend (one of the busiest periods for arts engagement) the content was viewed by over 20 thousand people.