Digital Design - Tails.com
Skills: Art Direction, Sponsored Social Content, Email, Site
Worked with Nestle-owned lifestyle brand Tails.com during a period of rapid market expansion to deliver a range of commercially successful 360 campaigns.
Responsibility for the creation and rollout of content for all digital platforms; From concepting and storyboarding ideas through to briefing photographers, art direction on shoots and tailoring content to a variety of market segments.
I was also engaged to improve the online customer journey, with a focus on bridging the user interface with paid social content. This delivered a significant increase in site traffic, with a high percentage of on-site conversions.